Best Practices For Using Typography in Poster Design

Do you know that the typography you use in your poster can make a significant impact? It can either make someone stop and focus on your poster’s content. Or, it can make them pass it even without reading anything.

Great typography can convey a specific message to your audience. Also, it can evoke emotion from them. How? Typography plays an essential role in bringing the text to life. So, you must have great typography in your posters. Here, we’ll explain the best practices for using typography in poster design.

Use the right font

There are thousands of fonts that you can use in your poster design process. Not all the fonts are suitable for your poster design; some can be too small, generic, or complex. And others can be just right for your poster project.

Thus, one of the first things you should do is consider your poster’s theme. Then, choose a font that correlates with that theme.

Know when to use San Serif and Serif fonts.

San Serif fonts are legible, modern, and minimalistic. These fonts are clean and uniform. They have a consistent weight and stroke. An example of this font found in the best poster maker is the Arial Bold.

On the other hand, Serif fonts add extra strokes at the end of letterforms. They go from thin to thick. These types of fonts evoke feelings of history, integrity, tradition, and honesty. They will offer your poster a traditional look. An example of the Serif font is Times New Roman.

Use a typographic scale

A typographic scale consists of predefined font sizes. These font sizes will create a consistent and harmonious hierarchy in your text. For instance, a typographic scale will ensure that your headings, subheadings, captions, and body have different font sizes. 

It can help if you avoid random font sizes that can make your poster appear unbalanced or messy. So, always ensure that your fonts are well-balanced out and follow the typographic scale.

Don’t use over three fonts

As you design your poster, you should aim to make it readable and clear for everyone. Thus, to ensure this, avoid using more than three fonts in your poster. Why? It can confuse and distract your readers.

But if you still want to use many fonts. Avoid using many colors, as it keeps your readers away from the message you want to communicate.

Pay attention to line spacing

The spaces within your letters and writing can significantly impact their readability. Therefore, you must have enough space for your posters. However, you should not have too much white space as it can be hard for your target audience to understand the flow of your text.

Bottom Line

The type of typography you choose to use should grab the attention of anyone who sees your poster. So, you should always aim to use typography that is clear and easy to understand. Also, make your fonts large enough that the key information is legible from a distance.

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